Frame Finder
One place to discover, compare, and narrow down eyewear across brands without opening twelve tabs to find the right pair.
Website. Product Design. Research.
Year
2026
Role
Lead Product Designer
Team
Project Manager Stakeholders (x3) Researchers (x2) Engineers (x5)
Overview
See Things Clearly.
Shopping for eyewear should feel exciting, not like detective work. Frame Finder brings discovery and comparison into one place so finding the right pair feels a whole lot simpler.
Too many tabs.
Frames live across dozens of brands, retailers, and collections, making it surprisingly hard to compare options side by side. The experience brings those scattered choices together while keeping browsing visual, quick, and easy to understand.
Find your frame.
Eyewear is a highly visual purchase, so the interface stays intentionally quiet around the product. Large imagery, simple controls, and generous space let each frame hold attention while still making the practical details easy to scan.
Approach
Focus the Search.
Filters and comparison tools were organized around the details people naturally notice first, from shape and color to fit and price. Keeping those decisions visible made it easier to move between exploring broadly and narrowing things down.
Frame the options.
Frames live across dozens of brands, retailers, and collections, making it surprisingly hard to compare options side by side. The experience brings those scattered choices together while keeping browsing visual, quick, and easy to understand.
Keep it visual.
Eyewear is a highly visual purchase, so the interface stays intentionally quiet around the product. Large imagery, simple controls, and generous space let each frame hold attention while still making the practical details easy to scan.
Impact
38% Faster Shortlist.
A more focused discovery flow helped turn endless browsing into clearer decisions, giving users an easier path from “maybe” to a shortlist worth coming back to.
Less hunting.
Stronger visual browsing kept the experience centered on finding frames people actually wanted to explore.
More looking. Less searching.
Stronger visual browsing kept the experience centered on finding frames people actually wanted to explore.
Clarity scales.
Designing around a clear decision hierarchy created a system that could grow with more brands, styles, and filters without becoming overwhelming.